By Brigitte Jordan

ISBN-10: 1611322197

ISBN-13: 9781611322194

In this leading edge quantity, twelve best students from company examine labs and self reliant consultancies take on the main basic and contentious matters in company ethnography. equipped in pairs of chapters within which specialists contemplate diverse aspects of a tremendous subject, those provocative encounters transcend stale rehearsals of technique and idea to discover the entanglements that practitioners combat with each day. The discussions are positioned in the broader universe of ethnographic strategy and idea, in addition to grounded within the useful realities of utilizing ethnography to unravel difficulties within the enterprise global. The e-book represents very important advances within the box and is perfect for college kids and students in addition to for company practitioners and selection makers.

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Extra resources for Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities

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These digital footprints that people leave allow ethnographers to trace people’s activities and observe where they have been and where they are likely to go, as well as what they are saying about their journey. We as ethnographers can learn what we need to know about what work means and about how it gets done by tapping into the technology infrastructure where work is ongoing. With all these tools available to us for data mining textual, visual, and quantitative data, we no longer need to do participant observation to understand what is happening in any given situation.

That’s where the IT-based methods can really help. ” Pen and paper are still important, but the new screen devices and analytics are essential for ethnographic praxis today and in the foreseeable future. the power of technology-based methods / 51 Much time is required to keep up with technology, to learn and relearn what is new across this digital frontier and what its impact will be on both the quality and the quantity of ethnographic production. For faculty members and instructors, rapid advances in technology mean that the tools and techniques they learned in their own undergraduate and graduate training may be obsolete today, and the time required to search for and try out the new technology tools will present a time-consuming challenge, even among practitioners, because of the rapid pace of change.

San Francisco: Jossey-Bass. Gluesing, Julia, Kenneth Riopelle, and James Danowski In Press Mixing Ethnography and Information Technology Data Mining to Visualize Innovation Networks in Global Networked Organizations. In Mixed Methods in Studying Social Networks, edited by Silvia Dominguez and Betina Hollstein. Cambridge, United Kingdom: Cambridge University Press. Hine, Christine 2000 Virtual Ethnography. London: Sage Press. Jones, Stephen G. 1995 Understanding Community in the Information Age.

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Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities by Brigitte Jordan


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